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Press Releases
FOR IMMEDIATE RELEASE
Newport Media, RMI and Softronix Combine to Offer Price-Performance
Advantages for MobileTV Providers
The addition of Newport Media Inc. and Softronix Corporation to the
RMI Partner Alliance Cements Eco-System Capabilities for MobileTV Applications
AMSTERDAM, NETHERLANDS — IBC2007 — September 7, 2007 — Raza Microelectronics®,
Inc. (RMI), a leading supplier of processors for communications and consumer applications,
announced today that MobileTV focused companies, Newport Media and Softronix Corporation,
have been added to the most complete MIPS-Based™ eco-system, the RMI® Partner Alliance
(RPA). This hardware and software combination adds the necessary components, when
combined with an RMI Alchemy Au1250™, to power mobile devices providing full MobileTV
functionality, including DVB-T/H, DMB, and ISDB-T.
Newport Media is a fabless semiconductor company that supplies innovative products to the
mobile broadcast media market. The company’s Sundance Series SOC solution uses proprietary
circuit technology and advanced system architectures, providing a complete receiver platform
supporting a wide variety of emerging MobileTV standards.
“We are excited to be part of the RMI Program,” said James Kamke, vice president of marketing
and sales at Newport Media. “RMI’s superior video decoding capabilities combined with our
highly integrated digital tuner technology allows us to be the supplier of choice to the growing
number of MobileTV providers who are interested in getting their product to market quickly.”
Aligned with Newport Media and RMI, Softronix brings a complete DTV software solution
supporting major DTV standards worldwide. The Softronix software package enables TV
applications on RMI Alchemy™ powered mobile devices and provides a way to enjoy TV
entertainment on the go. In addition to their TV application software, Softronix’s underlying value
is in embedded DTV middleware for handheld devices, including PDA, PMP and PND products.
James Li, president of Softronix added, “Programmable architectures, integrated I/Os, application
specific software and readily available reference designs are fundamental in developing cost effective
products for the fast growing and ever-changing marketplace. We are thrilled to be part
of a program that enables customers to accelerate their product development and reduce their
time to market.”
“The addition of Newport Media and Softronix to the RMI Partner Alliance cements the Eco-System capabilities for our MobileTV application providers,” said Mike Wodopian, vice president
and general manager, Alchemy Solutions at RMI. “The RMI Alliance continues its mission to
provide complete application-level solutions for the end customer, as proven with this
comprehensive software and hardware solution.”
To showcase the new partnership and the combined MobileTV functionality, Newport Media is
demonstrating the RMI reference solution at IBC in Amsterdam, September 7~11, 2007 at booth
M371 in the Mobile Zone. The demo is based on the RMI Alchemy portable media player
reference design.
About the RMI Partner Alliance
RMI has built an alliance of strategic partners made up of leaders in each of their respected areas
of expertise. Together, these companies provide all of the essential components for developing,
verifying, integrating and building high performance end products such as routers, switches,
network and security appliances, storage systems, wireless routers, servers, and digital
consumer devices such as thin-clients, MobileTV, personal navigation devices (PND), portable
media players (PMPs) and other advanced technology products.
About Raza Microelectronics, Inc. (RMI)
Raza Microelectronics, Inc. (RMI®) is a fabless semiconductor company providing highly integrated, feature-rich products ranging from power-optimized System-on-a-Chip (SoC) solutions to High-Performance Processors for the Digital Consumer, Wireless, Networking and Security markets. RMI offers the most advanced and the most complete MIPS-Based® processing solutions with both 32/64-bit architectures supporting frequencies from 300MHz to 1.2 GHz. The company is headquartered in Cupertino, CA with branch and subsidiary offices in Texas, India, Korea, Japan, Taiwan and China. More information about RMI can be found on the company’s website at http://www.RazaMicro.com.
Media Contact - RMI
D. Christopher Keil
Sr. Director, Marketing
Raza Microelectronics, Inc.
408-434-5700
ckeil@razamicro.com
© Copyright 2007 Raza Microelectronics, Inc. All rights reserved. Raza Microelectronics, RMI, the RMI logo, XLR, XLS, Au1200, Alchemy Processor, Orion, and the other trademarks named on the RMI website are trademarks of Raza Microelectronics, Inc. All other trademarks are the property of their respective owners.
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